Ethical, strategic persuasion for modern professionals who need real buy-in, not compliance.
Learn the ethical difference between persuasion and manipulation, and why pushing harder actually weakens your position in negotiations.
Discover how ZOPA and BATNA quietly determine who has leverage — and how to negotiate from power without damaging relationships.
Use proven influence models in real workplace scenarios
PROSUASION™ – Professional Persuasion at Work is a practical training program designed for professionals who must lead conversations, negotiate outcomes, and align stakeholders — even when they don't sit at the top of the org chart.
This isn't about sales tricks or pressure tactics. It's about understanding how people actually make decisions, why resistance shows up, and how influence works in the moments that matter most.
By integrating persuasion psychology, DISC personality awareness, executive communication, ethical NLP, and win-win negotiation, PROSUASION™ gives you clear frameworks you can apply immediately — in meetings, negotiations, and high-stakes conversations.

Each strategy combines research-backed frameworks with immediately applicable techniques. This isn't academic theory — it's practical skill-building designed for professionals who need results in real conversations.
Verbal (words & framing) • Vocal (tone, pace, pauses) • Visual (posture, gestures, facial cues) • Reading engagement and resistance
Ethos (credibility) • Pathos (emotional relevance) • Logos (logic & evidence) • Structuring persuasive messages
Understanding DiSC® styles • What each style responds to • Adapting language, pace, data, and detail
Build trust through emotional connection, not just logic • Influence stakeholders on a long term subconscious level • The multi-dimensional professional • Authentic self-expression • Crafting your signature story
Ethical influence vs manipulation • Persuasion vs negotiation • ZOPA (Zone of Possible Agreement) • BATNA (Best
Alternative to a Negotiated Agreement) • Moving from positions to outcomes
Rapport • Anchoring confidence & calm • Reframing objections • Pre-framing meetings & decisions
Interest-based persuasion • Influencing without authority • Handling objections and pushback
Influencing upward & cross-functionally • Meetings & difficult conversations • Integrated application
Discover how PROSUASION™ has empowered professionals to achieve tangible results and foster positive change in their workplaces.
"My biggest transformation was gaining a deeper understanding of stakeholders and learning how to communicate in ways that meet their needs. This ultimately helped me build genuine confidence in persuasive communication."
Senior Portfolio & Program Leader
"Eugene, Peter and Yina form a formidable team as each of them brings along their unique strengths and lived experiences with valuable insights and practical examples. I believe professionals, sales and non-sales people, and entrepreneurs can benefit from this team."
Entrepreneur
"The biggest transformation I experienced was gaining a deeper understanding of myself. The process helped me shift from operating on autopilot to intentionally designing who I want to become. It provides clarity, focus, and practical strategies to accelerate growth."
Senior Engineer







PROSUASION™ is led by three coaches with complementary strengths — spanning persuasion, career influence, sales, wealth, and human behaviour. Together, they bring real-world application, not theory.
Eugene Seah
Abundance Coach
Eugene works with professionals and leaders to shift how they think, decide, and negotiate from a place of clarity rather than fear.
In PROSUASION™, Eugene helps participants:
His coaching focuses on inner alignment, because influence collapses when internal resistance shows up.
Yina Han
Global Career Transition Coach
Yina specialises in helping professionals navigate influence during moments that matter — role changes, career transitions, performance conversations, and high-stakes discussions.
In PROSUASION™, Yina brings:
Her work ensures persuasion is grounded, respectful, and situationally intelligent.
Peter Lee
AI-Powered Sales & Wealth Strategist
Peter brings decades of frontline experience in sales, negotiation, and decision influence — now enhanced with AI-powered communication and persuasion frameworks.
In PROSUASION™, Peter focuses on:
His approach is practical, ethical, and outcome-driven — designed for professionals who need results without manipulation.

Masterclass launches live on March 7th. Each masterclass combines framework instruction with practical application exercises. You'll work through real scenarios from your own professional context, receiving guidance on how to apply PROSUASION™ principles to your specific influence challenges.
The masterclass is designed for working professionals. Sessions are structured to deliver maximum value efficiently, with clear takeaways you can implement immediately in your next stakeholder conversation, negotiation, or strategic presentation.
Join professionals from leading organizations who are developing the influence capabilities required for modern leadership — without compromising their ethical standards or authenticity.
Live session: March 7th
Includes framework guide, application templates, and live coaching feedback.
Comprehensive professional persuasion mastery
All Strategies, resources, and ongoing implementation support.
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"The ability to influence without authority is the defining skill of effective modern professionals. PROSUASION™ provides the frameworks to do it ethically, strategically, and sustainably."
Ready to transform your communication and leadership? Connect with us to learn more about upcoming PROSUASION™ programs and how we can empower your professional growth.
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How to Influence Decisions
Even If You Don't Have Authority