Use proven influence models in real workplace scenarios
PROSUASION™ – Professional Persuasion at Work is a practical training program designed for professionals who must lead conversations, negotiate outcomes, and align stakeholders — even when they don't sit at the top of the org chart.
This isn't about sales tricks or pressure tactics. It's about understanding how people actually make decisions, why resistance shows up, and how influence works in the moments that matter most.
By integrating persuasion psychology, DISC personality awareness, executive communication, ethical NLP, and win-win negotiation, PROSUASION™ gives you clear frameworks you can apply immediately — in meetings, negotiations, and high-stakes conversations.
Each module combines research-backed frameworks with immediately applicable techniques. This isn't academic theory — it's practical skill-building designed for professionals who need results in real conversations.
Module 1: Foundations of Professional Persuasion & Negotiation
Ethical influence vs manipulation • Persuasion vs negotiation • ZOPA (Zone of Possible Agreement) • BATNA (Best
Alternative to a Negotiated Agreement) • Moving from positions to outcomes
Module 2: Personality-First Persuasion (DiSC)
Understanding DiSC® styles • What each style responds to • Adapting language, pace, data, and detail
Build trust through emotional connection, not just logic • Influence stakeholders on a long term subconscious level • The multi-dimensional professional • Authentic self-expression • Crafting your signature story
Module 7: Win-Win Influence in Daily Conversations
Interest-based persuasion • Influencing without authority • Handling objections and pushback
Discover how PROSUASION™ has empowered professionals to achieve tangible results and foster positive change in their workplaces.
"My biggest transformation was gaining a deeper understanding of stakeholders and learning how to communicate in ways that meet their needs. This ultimately helped me build genuine confidence in persuasive communication."
Liyi Xie
Senior Portfolio & Program Leader
"Eugene, Peter and Yina form a formidable team as each of them brings along their unique strengths and lived experiences with valuable insights and practical examples. I believe professionals, sales and non-sales people, and entrepreneurs can benefit from this team."
Joshua Ng
Entrepreneur
"The biggest transformation I experienced was gaining a deeper understanding of myself. The process helped me shift from operating on autopilot to intentionally designing who I want to become. It provides clarity, focus, and practical strategies to accelerate growth."
PROSUASION™ is led by three coaches with complementary strengths — spanning persuasion, career influence, sales, wealth, and human behaviour. Together, they bring real-world application, not theory.
Eugene Seah
Abundance Coach
Eugene works with professionals and leaders to shift how they think, decide, and negotiate from a place of clarity rather than fear.
In PROSUASION™, Eugene helps participants:
Reframe limiting beliefs that weaken negotiation power
Understand the psychology behind confidence, certainty, and choice
Negotiate outcomes without emotional leakage or self-sabotage
His coaching focuses on inner alignment, because influence collapses when internal resistance shows up.
Yina Han
Global Career Transition Coach
Yina specialises in helping professionals navigate influence during moments that matter — role changes, career transitions, performance conversations, and high-stakes discussions.
In PROSUASION™, Yina brings:
Deep insight into executive communication and positioning
Practical strategies for influencing upward and across teams
Tools for managing resistance, ambiguity, and unspoken expectations
Her work ensures persuasion is grounded, respectful, and situationally intelligent.
Peter Lee
AI-Powered Sales & Wealth Strategist
Peter brings decades of frontline experience in sales, negotiation, and decision influence — now enhanced with AI-powered communication and persuasion frameworks.
In PROSUASION™, Peter focuses on:
Structuring persuasive conversations that lead to decisions
Influencing without authority using language, framing, and presence
Applying persuasion frameworks in real workplace and negotiation scenarios
His approach is practical, ethical, and outcome-driven — designed for professionals who need results without manipulation.
Live Learning With Immediate Application
Module 1 launches live on January 24th. Each session combines framework instruction with practical application exercises. You'll work through real scenarios from your own professional context, receiving guidance on how to apply PROSUASION™ principles to your specific influence challenges.
The program is designed for working professionals. Sessions are structured to deliver maximum value efficiently, with clear takeaways you can implement immediately in your next stakeholder conversation, negotiation, or strategic presentation.
Begin Your PROSUASION™ Journey
Join professionals from leading organizations who are developing the influence capabilities required for modern leadership — without compromising their ethical standards or authenticity.
Module 1 Access
Decision Psychology Foundations
Live session: January 24th
Includes framework guide, application templates, and live coaching feedback.
"The ability to influence without authority is the defining skill of effective modern professionals. PROSUASION™ provides the frameworks to do it ethically, strategically, and sustainably."